lead_order

What Lead Order Does

Controls the order in which leads are loaded into the hopper from your lists. Options include DOWN (descending by lead_id — oldest first), UP (ascending — newest first), RANDOM, ADAPTIVE (VICIdial selects based on contact history), and time-based options.

Recommended Configuration

| Center Size | Recommended Value | Notes |

| --- | --- | --- |

| 10–25 Agents | RANDOM for most outbound, UP for time-sensitive follow-up | Start conservative, monitor for 48 hours before adjusting |

| 25–100 Agents | RANDOM for most outbound, UP for time-sensitive follow-up | Scale gradually — larger operations amplify effects of misconfiguration |

| 100–500 Agents | RANDOM for most outbound, UP for time-sensitive follow-up | Consult ViciStack optimization team for enterprise-scale tuning |

How to Change This Setting

• Navigate to Admin > Campaigns

• Select campaign

• Find Lead Order setting

• Select ordering mode from dropdown

• RANDOM is recommended for even distribution across fresh lists

• UP is good for urgent or time-sensitive campaigns

• Submit

Common Problems

DOWN on new lists means newest leads are called last

RANDOM causes some leads to be skipped initially by chance

ADAPTIVE requires sufficient call history to make intelligent ordering decisions

ViciStack Module

ViciStack’s List Management & Optimization module automatically monitors and optimizes lead_order based on real-time performance data from your operation. Instead of manual tuning, ViciStack continuously analyzes call outcomes, agent performance, and contact rates to recommend and implement optimal values — often catching configuration drift before it affects your numbers.