NP — No Pitch

What NP Means

Call was completed but the agent was unable to deliver the sales pitch — the contact was unavailable (wrong time), asked to call back, or the call was interrupted. The contact is warm but pitch was not delivered.

When This Status Is Set

NP is set by agents when they successfully reach a live contact but are unable to deliver the sales pitch or complete the intended conversation. Common scenarios include the contact saying “I’m in a meeting,” “call me back later,” “this isn’t a good time,” or the call being interrupted by external circumstances before the agent can present the offer. NP represents a confirmed live contact on a working number who was not hostile to the call — they simply could not engage at that moment. The agent selects NP from the disposition screen, and ideally should be prompted to schedule a specific callback time rather than relying on general recycling. NP is one of the most conversion-ready recyclable statuses because the contact has already demonstrated willingness to speak.

Impact on List Management

NP leads are among the highest-value recycling targets in your operation — the contact answered, was reachable, and did not express disinterest or request DNC. Include NP in your dial_status_filter with a shorter recycling delay than NI (typically 4-24 hours depending on the contact’s stated preference). In your recycling priority hierarchy, NP should rank above NA, B, and A because these contacts have already been qualified as live and receptive. When agents set NP, encourage them to also schedule a CALLBK at the time the contact suggested — “call me back after 3pm” should result in a callback at 3pm, not a general NP recycle that may hit the contact at another inconvenient time. Track NP-to-SALE conversion rate across recycle attempts to measure how effectively your operation converts “not now” into “yes.”

Best Practices

• Schedule specific callbacks for NP leads when possible rather than relying on general recycling — the contact often tells the agent when to call back

• NP leads should be prioritized above NA in recycling queues since they are confirmed reachable and receptive

• Track agent NP rates — an unusually high NP rate may indicate agents are avoiding delivering the pitch and using NP as a shortcut disposition

• Combine NP with a required agent note field to capture when the contact asked to be called back, enabling time-targeted recycling

• Monitor NP-to-CALLBK conversion — agents should be trained to convert NP opportunities into scheduled callbacks whenever the contact provides a preferred time

Admin Configuration

NP is a campaign-level status defined in Campaign Detail → Statuses (or globally in Admin → System Statuses) with callable set to Y and selectable set to Y. Lead recycling for NP is configured in Campaign Detail → Lead Recycling, where you set a short attempt_delay (4-24 hours) and a moderate attempt_maximum (3-5 attempts). For campaigns that require agents to capture callback timing information, configure a mandatory note field or custom disposition form through Campaign Detail → Disposition Settings. NP volumes and conversion rates are trackable through Reports → Agent Performance and through custom queries against vicidial_log and vicidial_agent_log.

ViciStack’s List Management module monitors disposition distribution in real time — automatically adjusting recycling logic, dial_status_filter priorities, and hopper fill strategies based on how your dispositions are trending. No manual SQL, no spreadsheet audits.